Purely Diamonds may be a new name to you, but our founders have been in the diamond industry for over 35 years.  

We are specialists in the design and manufacture of diamond jewellery—everything from rings and earrings to bracelets, bangles and pendants. We are also experts in the manufacture of Platinum pieces as well as 18-carat yellow and white gold.

Having built up an enviable reputation selling to High Street retailers, we recently took the decision to offer our products direct to public.  Why? The answer is that we can offer substantially lower prices when we sell direct to customers.

The benefit to you is that you get High Street quality without the High Street price.

How can you be sure? Well, almost every item you see on this website has been designed and manufactured in-house. In fact, we are one of the few genuinely in-house manufacturers still around today.

What's more, almost every item with a diamond over 0.25ct has an independent diamond certificate. All items are accompanied by a valuation document that can be used for insurance purposes. This document also confirms the quality of the diamond/s you are purchasing, so you can be sure that the colour/clarity/carat weight has been confirmed by a qualified gemologist. 

You'll find over 500 items on display here on our website, accompanied by a Flash film (a short movie clip) and/or 3D imaging. We're confident you'll discover that special one you've been looking for. We even have a London showroom that you can visit (by appointment only) should you wish to view your selected piece before you buy.

So, unique, high quality diamond jewellery from a respected in-house manufacturer at prices which are up to 50% less than you would pay in the High Street. Pure fantasy? No, it's Purely Diamonds.


Purely Diamonds
High Street Quality, Online Prices

Purely Diamonds is a trading name of Just Jewellery Limited.
Registered Company Number (Incorporated in England): 5439371
VAT Number: 881 8677 66 (GB)